Dynasty Barber University& Dynasty Beauty UniversityIncome Disclosure Statement
Section 1 — Important Notice to All Participants
This Income Disclosure Statement ("IDS") is published by Lesmez Legacy Coaching LLC, the parent legal entity operating under the brand names Dynasty Barber University ("DBU") and Dynasty Beauty University ("DBU Beauty") (collectively, the "Company"), headquartered in Miami, Florida. This IDS is required reading for all prospective and current members of the DBU and DBU Beauty network programs.
The purpose of this document is to provide an honest, accurate, and FTC-compliant representation of the income outcomes experienced by participants in the Company's coaching and network programs. The information contained herein is derived from actual student and participant data collected during the periods specified below.
Critical Disclaimer
Income figures, student results, and earnings examples presented anywhere in Dynasty Barber University or Dynasty Beauty University marketing materials, social media content, direct messages, recruiter communications, or coaching sessions are NOTa guarantee of income. Individual results will vary significantly based on effort, prior experience, market conditions, execution of program strategies, business environment, and other factors outside the Company's control.
Participation in the DBU or DBU Beauty coaching programs and/or network referral structure does not guarantee any specific level of financial outcome. Most participants who do not fully engage with the program curriculum and execute its strategies will earn little to no additional income.
Section 2 — Program Descriptions
2.1 — One-on-One Coaching Program
The DBU One-on-One Coaching Program is the Company's primary individual coaching offering. Students purchase a six-month coaching engagement for a one-time investment of $6,000. The program includes personalized coaching calls with a Certified Coach, weekly group coaching calls, access to the full DBU course module library, performance tracking tools, and ongoing feedback on content creation and business strategy. This program is designed to help barbers and beauty professionals grow their barbering or beauty service income through improved marketing, content creation, pricing strategy, and client acquisition.
2.2 — Elite Coach / Elite Team Program
The DBU Elite Coach and Elite Team Programs are advanced coaching offerings for individual barbers who have completed the One-on-One program and verified a minimum of $10,000/month in barbering income, and for barbershop and salon owners respectively. The investment for these programs is $12,000. These programs include expanded coaching access, team coaching for shop and salon owners, and eligibility for expanded commission levels within the DBU referral network.
2.3 — DBU Network Referral Program
The DBU Network Referral Program is a separate income stream available to members who elect to participate at signup. Network commissions are earned by referring new app subscribers and coaching program students to the Company. Network income is entirely separate from barbering and beauty service income. The income data presented in Section 3 of this IDS relates exclusively to barbering and beauty service income growth achieved by coaching program students. Network commission income data is presented separately in Section 5 of this IDS.
Section 3 — Coaching Program Income Data
3.1 — One-on-One Coaching Program ($6,000) — Formal Online Program
| Income Outcome | Students | % of Total | Avg. Time to Achieve | Engagement Status |
|---|---|---|---|---|
| $10,000+/month achieved | 28 | 56% | 30 to 180 days | Fully engaged |
| $5,000–$9,999/month achieved | 10 | 20% | 30 to 60 days | Partially engaged |
| Below $5,000/month or no measurable result | 12 | 24% | N/A | Did not engage |
| TOTAL | 50 | 100% | — | — |
Engagement Classification — Important Note
Of the six (6) participants who achieved below $5,000/month or no measurable income result, all six self-discontinued from the program prior to completing the core curriculum requirements defined below. These participants did not complete the minimum engagement threshold and are therefore classified as non-engaged for the purposes of this disclosure.
Zero (0) students who completed the full program engagement requirements failed to achieve a minimum of $5,000/month in additional barbering or beauty service income.
Minimum Engagement Threshold Definition
For the purposes of this Income Disclosure Statement, a student is classified as 'fully engaged' when they have met ALL of the following measurable criteria:
- Attended a minimum of 80% of scheduled weekly group coaching calls during their program period
- Submitted at least 3 content videos for coach feedback within the first 14 days of enrollment
- Completed the core Phase 1 strategy (Geo Tag Consultation Video) within the first 30 days
- Maintained active communication with their assigned Certified Coach throughout the program
- Implemented a minimum of three coach-directed strategy adjustments during the program period
3.2 — Verified Student Result Examples
The following results are drawn from actual students enrolled in the DBU One-on-One Coaching Program during the February 2025 through April 2026 data collection period. All income figures are student-reported and verified through available documentation including testimonials, social media posts, booking records, and direct communication with the founder.
| Student | Starting Income | Achieved Income | Time to Result | Additional Context |
|---|---|---|---|---|
| Isaiah | $4,000/month | $10,000+/month | 30 days | 1M+ views on content. 50+ new clients per week acquired through social media. |
| Ronal | $2,400/month at $35/cut | $10,000+/month | 30 days | Raised price from $35 to $70 per cut. |
| Wyslin | $4,000/month | $19,943+/month | 90 days | Hairstylist. Month 1: $11,000. Month 2: $14,900+. Month 3: $19,943+ |
| Sorrin | $4,000/month | $12,000–$15,000/months | $8,000+ in first 10 days posting | Hairstylist. 50 new clients in first 10 days. Went viral & grew over 7k new followers. |
| Patricia | $-0 (unable to work) | $10,000+/month | 6 months | Returning to the industry after 2+ years due to injury. Million+ views, 10k+ followers and packed schedule. |
| Eddie | $6,000/month | $12,000+/month | 6 months | 52-year-old shop owner. 50+ new clients/wk, Million+ views, 0-10k+ followers in 30 days from social media. Raised prices to $100+/cuts, New location soon opening. |
| Edgar | $2,500/month | $12,000+/month | 6 months | Part-time schedule at $100/cut. |
| Lili | $0 (new graduate) | $5,000 | 30 days | 1 Million view video first 30 days, 2,500 new followers, had to quit her assistant role. |
| Kim | $0 (new graduate) | $10,000+/month | Year 1 | Fresh out of barber school scaled to $100/cut. |
* Wyslin and Sorrin are hairstylists, not barbers. Their results are included as representative of the DBU Beauty University program track and the broader applicability of the DBU content and marketing strategy framework across the beauty industry.
Section 4 — In-Person Coaching History
4.1 — Founder's In-Person Barbershop Coaching Record
Prior to launching the formal online One-on-One Coaching Program in February 2025, founder Esteban Lesmez coached barbers in person through his barbershop operations, Franchise model and mentorship programs spanning more than a decade of industry experience. This section provides context on that broader coaching history.
| Item | Detail |
|---|---|
| Barbers coached in-person (career total) | 160+ |
| Program format | In-person mentorship within founder's barbershop operations |
| Coaching period | Over a decade of industry experience prior to February 2025 online program launch |
| Documented $10,000+/month outcomes | Several of in-person mentees achieved $10,000+/month |
| Documentation type | Recorded zoom testimonials, screenshot messages from clients CRM booking site and student-reported figures. No formal third-party verified documentation available for in-person program. |
| Relevance to this IDS | Provided for founder background context only. In-person coaching data is NOT included in the formal program statistics in Section 3 of this IDS. |
Section 5 — Network Referral Commission Income Data
5.1 — Network Program Launch Status
The Dynasty Barber University and Dynasty Beauty University Network Referral Program is a new program scheduled to launch at the June 2026 live event. As of the effective date of this Income Disclosure Statement, the network program has not yet launched and no commission income data exists for any participant.
Network Commission Disclosure — New Program
The DBU and DBU Beauty Network Referral Program is a new program with no income history. The Company cannot make any representation regarding typical or average network commission earnings because no earnings history exists.
Any commission figures presented in recruiting materials represent hypothetical projections based on the confirmed compensation plan rates only. Hypothetical projections are not a guarantee or prediction of actual earnings. Most new network participants will earn little to no commission income, particularly in the early stages of building their referral network.
This section of the IDS will be updated with actual participant earnings data following the first full calendar year of network program operation.
5.2 — Hypothetical Commission Illustration
The following table illustrates hypothetical commission earnings at various network sizes based on the confirmed compensation plan rates. These figures are purely illustrative and are NOT a projection or guarantee of actual earnings. They assume consistent monthly activity at the stated network size, 100% payment collection, and no refunds — conditions that are unlikely to be achieved by all or most participants.
| Scenario | Rank | Active L1 Referrals | Hypothetical Monthly App Commission | Hypothetical Monthly Coaching Commission |
|---|---|---|---|---|
| Scenario A — Entry | Member | 3 active app referrals | $29.10/month* | $0 (coaching locked) |
| Scenario B — Growing | Pro | 5 active app + 1 coaching referral ($6,000) | $58.50/month app+* | $480 coaching* |
| Scenario C — Established | Elite Coach | 10 active app + 2 coaching referrals ($6,000 each) | $117/month app+* | $960 coaching* |
| Scenario D — Advanced | Certified Coach | 20 active app referrals across 3 levels + 5 coaching referrals | Variable based on level depth* | Variable based on level depth* |
* Hypothetical figures only. Assumes 100% payment collection, no refunds, no lapsed subscriptions, and consistent downline activity. Actual earnings will vary. These scenarios do not represent typical participant outcomes.
Section 6 — Required Disclosures and Member Obligations
6.1 — Standard Income Claim Disclaimer
The following disclaimer language must be included in all marketing materials, social media content, direct message recruiting scripts, and any other communication that references income figures, student results, or earning potential. All network members are contractually required to use this disclaimer when making income representations in a recruiting context.
Required Disclaimer Language
"Results shown are not typical. Individual results will vary based on effort, experience, market conditions, and execution of program strategies. See the full Income Disclosure Statement at [COMPANY WEBSITE/IDS LINK] for complete program outcome data."
6.2 — Prohibited Income Claim Language
The following types of statements are prohibited for all network members, setters, and representatives of the Company in any recruiting, marketing, or promotional context:
- Any statement that guarantees a specific income level (e.g., 'You will make $10,000/month')
- Any statement that implies typical results without referencing the IDS (e.g., 'Our students make $10K/month' without disclaimer)
- Any use of specific dollar figures in recruiting DMs without the required disclaimer language
- Any representation that the network referral program provides a primary or guaranteed income source
- Any comparison of DBU earnings potential to employment income without appropriate context and disclaimer
Section 7 — Certification and Signature
I, Esteban Lesmez, founder of Dynasty Barber University and Dynasty Beauty University, hereby certify that the income outcome data and student result information contained in this Income Disclosure Statement is accurate and truthful to the best of my knowledge as of the data collection period stated herein. I understand that this document will be reviewed by legal counsel prior to publication and that I am responsible for providing updated data as directed by counsel.
Dynasty Barber University · Dynasty Beauty University
Esteban Lesmez · Miami, Florida · April 2026