INTRODUCTION

Lesmez Legacy Coaching LLC, doing business as Dynasty Barber University and Dynasty Beauty University (collectively, "we," "us," or "our"), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website at https://www.db-university.com, use our booking application, enroll in our coaching programs, or interact with us via SMS, email, or other communication channels.

Please read this Privacy Policy carefully. By accessing or using our website or services, you acknowledge that you have read, understood, and agree to the practices described in this Policy. If you do not agree with any part of this Policy, please do not use our website or services.

This Privacy Policy applies to all users of our website, booking app, coaching programs, and SMS communications, regardless of how you access or use them.

SECTION 1 — INFORMATION WE COLLECT

1.1 — Information You Provide Directly

We collect personal information that you voluntarily provide to us, including:

• Full name
• Email address
• Phone number (including for SMS communications)
• Billing and payment information
• Business information (barbershop name, salon name, school name, location)
• Username and password for account creation
• Profile information and preferences
• Messages and communications you send to us
• Survey responses, feedback, and testimonials
• Application or enrollment form submissions

1.2 — Information Collected Automatically

When you visit our website or use our app, we and our third-party service providers may automatically collect certain technical information, including:

• IP address and approximate geographic location
• Browser type and version
• Device type, operating system, and device identifiers
• Pages visited, time spent on pages, and navigation paths
• Referring URLs and exit pages
• Date and time of visits
• Clickstream data and interaction data

1.3 — Cookies and Tracking Technologies

We use cookies, web beacons, pixels, and similar tracking technologies to collect information about your browsing behavior and preferences. These may include:

• Session cookies — temporary cookies that expire when you close your browser
• Persistent cookies — cookies that remain on your device for a set period
• Analytics cookies — tools such as Google Analytics that help us understand how users interact with our website
• Advertising and remarketing pixels — including Meta (Facebook/Instagram) Pixel and similar tools that allow us to show you relevant advertisements on third-party platforms
• Payment processor tracking — tools embedded by payment processors such as Stripe for fraud prevention and transaction tracking
• Third-party booking and scheduling cookies — from tools such as Calendly used for appointment scheduling
• Marketing automation cookies — from tools such as ManyChat used for automated messaging

You may control cookies through your browser settings. Note that disabling cookies may affect the functionality of certain features of our website and app. By continuing to use our website, you consent to our use of cookies as described in this Policy.

1.4 — Information From Third Parties

We may receive information about you from third-party sources, including:

• Social media platforms (such as Instagram and Facebook) when you interact with our content or connect your account
• Payment processors when you complete a transaction
• Referral partners and network members who refer you to our programs
• Analytics providers who supplement our data with demographic and interest information

SECTION 2 — HOW WE USE YOUR INFORMATION

We use the information we collect for the following purposes:

2.1 — Service Delivery

• To create and manage your account
• To process enrollments, payments, and subscriptions
• To deliver coaching program content, modules, and resources
• To schedule and manage appointments and coaching calls
• To manage your network membership and commission tracking

2.2 — SMS and Communications

With your consent, we use your phone number to send you text messages (SMS) including:

• Appointment reminders and booking confirmations
• Transactional alerts including payment confirmations and account updates
• Program updates and coaching session reminders
• Promotional offers, news, and marketing communications

Message frequency will vary. Message and data rates may apply. You may opt out of SMS communications at any time by replying STOP to any message. For help, reply HELP. Consent to receive SMS messages is not a condition of purchase.

2.3 — Marketing and Advertising

• To send you email newsletters, promotional content, and program updates
• To show you targeted advertisements on social media platforms based on your interests and interactions
• To run remarketing campaigns to users who have visited our website
• To measure the effectiveness of our advertising campaigns

2.4 — Operations and Improvement

• To analyze usage patterns and improve our website, app, and services
• To monitor and ensure the security of our platform
• To comply with legal obligations
• To resolve disputes and enforce our agreements
• To prevent fraud and protect the safety of our users

SECTION 3 — SMS COMMUNICATIONS AND TWILIO

Our SMS messaging services are powered by Twilio, a third-party communications platform. When you provide your phone number and consent to receive SMS messages, your phone number and related data are transmitted to and processed by Twilio in order to deliver messages to you.

3.1 — Consent

By checking the SMS consent box on our website forms and providing your phone number, you expressly consent to receive text messages from Dynasty Barber University and Dynasty Beauty University at the phone number provided. Your consent is documented with a timestamp and stored securely.

3.2 — Message Types

3.3 — Opt-Out

You may opt out of SMS communications at any time by:

• Replying STOP to any SMS message you receive from us
• Contacting us directly at the email address listed in Section 8

After opting out, you will receive one final confirmation message. You will not receive further promotional SMS messages. You may still receive transactional messages related to active purchases or appointments unless you request complete removal.

3.4 — Twilio Data Handling

Twilio processes your phone number and message data as our service provider. Twilio's use of your data is governed by Twilio's own Privacy Policy available at twilio.com/legal/privacy. We do not sell your phone number to Twilio or authorize Twilio to use your data for their own marketing purposes.

SECTION 4 — HOW WE SHARE YOUR INFORMATION

We do not sell your personal information to third parties. We may share your information in the following limited circumstances:

4.1 — Service Providers

We share information with trusted third-party service providers who assist us in operating our business, including:

• Twilio — SMS and communications delivery
• Stripe — payment processing and billing
• Calendly — appointment scheduling
• ManyChat — automated messaging and lead management
• Google — analytics and advertising services
• Meta (Facebook/Instagram) — advertising and remarketing
• Skool — community platform and course delivery
• Asana — project and student management

All service providers are contractually required to keep your information confidential and to use it only for the purposes of providing services to us.

4.2 — Network Members

If you were referred to us by a Dynasty Barber University or Dynasty Beauty University network member, we may share limited information with your referring member — specifically your enrollment status — for the purpose of calculating and paying referral commissions. We do not share your full personal or financial information with network members.

4.3 — Legal Requirements

We may disclose your information if required to do so by law, court order, or government authority, or if we believe disclosure is necessary to protect our rights, prevent fraud, or respond to an emergency involving a threat to safety.

4.4 — Business Transfers

If Lesmez Legacy Coaching LLC is involved in a merger, acquisition, or sale of assets, your personal information may be transferred as part of that transaction. We will notify you via email or prominent notice on our website before your information is transferred and becomes subject to a different privacy policy.

SECTION 5 — DATA RETENTION

We retain your personal information for as long as your account is active, as long as needed to provide our services, or as required by law. Specifically:

• Account information is retained for the duration of your active account plus seven (7) years after account closure
• Payment and transaction records are retained for seven (7) years for legal and tax compliance
• SMS consent records are retained for a minimum of four (4) years from the date of consent
• Commission and network records are retained for seven (7) years
• Marketing communications records are retained until you opt out, plus one (1) year

SECTION 6 — YOUR RIGHTS AND CHOICES

Depending on your location and applicable law, you may have the following rights regarding your personal information:

6.1 — Access and Correction

You may request access to the personal information we hold about you and request corrections to any inaccurate or incomplete information.

6.2 — Deletion

You may request deletion of your personal information, subject to certain legal exceptions. Note that we may be required to retain certain information for legal, tax, or contractual compliance purposes.

6.3 — SMS Opt-Out

You may opt out of SMS communications at any time by replying STOP to any message or contacting us directly. See Section 3.3 for details.

6.4 — Email Opt-Out

You may unsubscribe from marketing emails at any time by clicking the unsubscribe link in any marketing email or by contacting us directly. You may still receive transactional emails related to active purchases or account activity.

6.5 — Cookie Preferences

You may manage cookie preferences through your browser settings. Note that disabling certain cookies may affect the functionality of our website.

6.6 — California Residents

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to delete your information, and the right to opt out of the sale of your information. We do not sell personal information. To exercise your California privacy rights, contact us at the information in Section 8.

SECTION 7 — DATA SECURITY

We implement commercially reasonable technical and organizational security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:

• Encryption of data in transit using SSL/TLS technology
• Secure storage of payment information through PCI-compliant payment processors
• Access controls limiting who within our organization can access personal data
• Regular security assessments of our systems and practices

No method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.

SECTION 8 — CONTACT INFORMATION

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

We will respond to all privacy-related inquiries within thirty (30) business days.

SECTION 9 — CHANGES TO THIS PRIVACY POLICY

We reserve the right to update or modify this Privacy Policy at any time. When we make material changes, we will notify you by:

• Updating the Effective Date at the top of this Policy
• Posting a notice on our website
• Sending an email notification to the address associated with your account (for material changes)

Your continued use of our website or services after any changes to this Policy constitutes your acceptance of the updated Policy. We encourage you to review this Policy periodically.